No matter which stage your business is running in, it’s important to connect with new people and reach out to more customers.
If you’re looking for a fool-proof marketing tool that allows you to reach a wide network, then distributing business cards is a great way. Business cards are now trending more than ever.
The global digital business card is expected to be $242.3 billion by the year 2027! So, if you’re looking for ways to make your cards stand out, keep reading!
1. Use good-quality paper
This, of course, is a no-brainer. Good quality paper is important in how customers perceive your card and business.
You’re in for a loss if you go for flimsy paper that can easily get damaged, torn, or soggy.
Instead, go for paper of a heavier weight. It will not only create a better impression on the receiver but will also feel more comfortable to carry around in their pockets.
Glossy hard-bound or laminated paper almost always looks great and lends a luxurious feel to the cards. Plus, they’re quite budget-friendly, so you won’t have to worry much!
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2. Make the card legible
The kind of content you include in your cards plays a crucial role in marketing. For example, if you include too much information than required, the card will look cluttered and unappealing.
Many businesspeople often reduce the font size to include more information about their company, but that’s a mistake.
Nobody will want to read your card if the font size and colors are too small or illegible. Therefore, it’s important that you not only make the font size proper but also include the right colors. Avoid neons or colors that are almost similar to the background.
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3. Leave white space
White space is the area in your business card without extra color, font, or any other element. White space is mostly used to make the card look less clumsy and more minimalist.
As a card owner, you must know how to effectively use white space. If you don’t have too much to add on both sides of the card, you can always leave the back blank.
Add a small space for the receiver to jot down important points or notes about your company. Otherwise, you can even add a handwritten line, saying “Thank you for choosing my business!”.
4. Keep the color scheme in mind
A wise idea is to align the color palette of your business cards with that of the company and what it sells.
For example, distributing plain-looking monochromatic cards won’t do the trick if you sell pet foods and accessories. You have to make them look cute, bright, and fun.
On the other hand, if your business heavily promotes eco-friendliness and sustainability, choose colors like olive green, wood brown, and light beige.
Also, make sure the color on the business logo goes well with the colors printed on the card; otherwise, the logo won’t stand out.
5. Try metal cards
If you have a bit of a budget for printing business cards, you should go for metal-based business cards.
Nowadays, metal business cards with QR code are the latest rage since every other receiver has a smartphone and can easily scan the code for more information.
Metal cards not only look stylish but will also prevent you from going through the hassle of reprinting the stacks. Thus, it’ll save you a lot of money in the long run!
Moreover, NFC-enabled business cards come with a digital chip that the receiver has to tap against the smartphone. They will be automatically redirected to your website.
6. Opt for different shapes and sizes
While paper-based business cards are great, most are rectangular and give the receiver the same feel and texture as other cards. So, a unique way to stand out is to choose quirky shapes.
For example, if you have a clothing boutique store, your cards can be shaped like clothes and made of soft cotton. Or, if you have a bakery, choose cards that are shaped like cupcakes.
Even with the traditional rectangular shapes, incorporate small motifs associated with your company, such as flowers for a flower shop.
Conclusion
Printing a stack of good business cards might look quite simple. But in reality, they take quite a lot of creativity and professionalism!
So, incorporate these great ways to elevate your business card game and make it stand out! Don’t wait anymore. Get in touch with your nearest card-designing store today!
